A new person joins the growth team. Everything they need to know is in two years of Looms and recorded calls nobody will ever watch again.
Knowledge spread across a thousand places
Digital Ride is a growth agency with a team across several countries. What the company knows lived in Slack, ClickUp, Fathom, Loom, email and everyone’s head. Nobody, not even the CEO, saw all of it, and every new hire took weeks.
We started with the CEO
We installed Max’s brain in a live session, connected to his tools and his history. Two days later it was already producing work that circulated inside the company. A deck for the marketing meeting, an Amazon training for the person who had just joined and the history of a rebrand with its financial impact, prepared for the finance lead.
Then, the team
With the CEO up and running, we designed the team version.
- A small shared wiki, around 40 pages and read-only, with what everyone needs to know.
- A personal brain for each person, with their work and their context.
- Each role’s know-how in Claude Code skills, not in separate wikis.
- It installs as a private Claude Code plugin, so every improvement reaches everyone at once.
We launched it with a pilot of eight people and a 90-minute live session.
What we learned
The value wasn’t where we expected. The shared wiki contributes a small part. What really changes the day-to-day is Claude Code with each person’s own brain. And the people who gain most aren’t the managers, they’re the ones who execute, like whoever runs projects or operations.
The result
The team no longer depends on anyone for the small things. When an automation broke, the project manager fixed it without help, using Claude Code, in 15 minutes, something that used to be a ticket for us. To us, that means it worked.